lush associates / demand engine

An outbound demand agency for B2B companies that win by being first

You sell.
We book.

Qualified meetings, on your calendar — every week.

For B2B service firms — commercial lenders, agencies, water treatment, NDT, calibration — we build and run the outbound system. Event-triggered email and LinkedIn, on isolated infrastructure. Deliverability you can audit.

80
Booked calls in 18 days
for Kensington Media House
+$60K
Monthly recurring revenue added
in 6 months — one client
+$100K
Brought in over 12 months
for UpCounting
25–50K
Quarterly engagement,
20% deposit, SLA not hype

First to respond wins 35–50% of commercial deals. We make you first.

Book a call See how it works

01 / The engine

How the engine works

A lead you can act on is not a row in a database. It passes five gates: identity, trigger, fit, decision-maker, contactability. That's what we book.

01

Deep dive into your offer

We study your service, pricing and buyers, then write your ideal customer as a set of rules — segment, sector, size, geography, deal threshold. You approve it before anything sends.

Output: a written qualification spec.
02

Track the triggers

Public events that create a reason to act now — filings, permits, hiring, expansions, renewals, compliance deadlines. Monitored daily, per segment.

Output: a live trigger pipeline with a dated reason on every account.
03

Build verified lists on isolated infra

Verified contacts (bounce <3%) sent from dedicated domains and mailboxes — one domain, one tenant, unique IPs. No shared pools. Your deliverability is auditable.

Output: 300–500 verified contacts per segment, 98%+ deliverability, no shared IPs.
04

Send sequences that earn replies

Trigger-led copy, 50–125 words, one low-commitment ask. Every email references the event. Follow-ups add angles, not pressure.

Output: 5-touch sequences per angle, spam-audited before send.
05

Answer in minutes, book the meeting

Replies handled within five minutes during business hours — the window that decides who wins the deal. We qualify against your spec, then put it on your calendar.

Output: booked, pre-qualified conversations + a weekly report you can audit.

02 / Results from real clients

Proof, not promises

Kensington Media House · Email marketing

“80 booked calls in 18 days.”

Increased monthly recurring revenue by $60,000 in 6 months.

— Conor Sunderland, Co-Founder

UpCounting · Amazon seller software

“Brought in $100,000 in 12 months.”

On target to pass $300,000.

— Abir Syed, Co-Founder

▶ Kensington Media House — $60K MRR added in 6 months · watch the client ▶ UpCounting / Mass Effect Digital — $100K over 12 months · watch the client

Peace of mind

Lost a client? We onboard a new one within the month and replace the lost revenue. That's the standard we're held to.

We protect you

Persistent — but never at your reputation's expense. Every email is professional, compliant, and on-brand. No image or brand concerns for our partners.

03 / Who it's for

Built for technical B2B
service companies

High-ticket, recurring, referral-led firms whose buyers are reachable by email and whose inboxes are empty. One won account repays the quarter.

Commercial lending / private credit

Borrower deal-flow

Book qualified borrowing conversations from UCC filings, SBA records, and maturing facilities.

One funded deal = $10K–30K · pays for itself on a single close

Water treatment services

Facility account engine

Book system-survey meetings at facilities hitting Legionella/compliance deadlines, new construction, or roll-ups.

One plant account = $50K–500K/yr recurring

NDT / inspection firms

Asset-integrity engine

Book approved-vendor-list and turnaround conversations with refinery, pipeline and power operators.

Avg client value $25K–$1.5M/yr · renewal 88–95%

Calibration labs

Calibration contract engine

Book on-site survey meetings at plants with instrument fleets and approaching audit/renewal windows.

One facility = $5K–200K/yr · annual, mandated cycles

04 / The offer

One engagement.
Fixed fee. No hourly.

What's included

  • Qualification specyour ICP written as rules — approved before anything sends
  • Trigger pipelinedaily monitoring of the public events that create timely conversations
  • Verified lists300–500 contacts per segment, bounce <3%
  • Isolated infrastructurededicated domains + mailboxes, 98%+ deliverability, auditable tenant isolation
  • Sequences & copy5-touch, trigger-led, spam-audited before send
  • Reply handlingsub-5-minute response during business hours
  • Reportingweekly: sent, replies, meetings booked, fit rate, pipeline value

Quarterly engagement

$25–50K / quarter

20% deposit on signature · 90-day minimum · renew quarterly

  • Booked, pre-qualified conversations on your calendar
  • One won account repays the quarter
  • Weekly report you can audit, not a dashboard you can't
  • No per-meeting ransom, no hidden data fees

What we promise

Conversations, speed, and an engine that keeps running. An SLA on activity, deliverability and response time — with a weekly report showing each number.

What we don't

Funded deals and closed revenue are your underwriting, your process, your outcome. We book the room; you run it. No results-guarantee games.

05 / What you get

Timeline you can hold us to

Day 7
Spec + sources live

Qualification spec agreed. Trigger sources running. List building started.

Day 15
Campaigns live

Infrastructure, sequences, first 300–500 verified contacts in flow.

Day 30–45
First conversations

Replies handled in minutes. Booked meetings begin landing on your calendar.

Day 60–90
Steady state

8–15 qualified conversations/month, held meetings, pipeline value reported.

Quarter 2
Renewal + case study

Your first won account becomes the proof that sharpens everything.

New clients, first.

The first client in each vertical runs at a pilot rate in exchange for the right to publish their results. If you want to be the case study that defines your niche — and pay a fraction of the going rate — say so on the call.

WEEKLY REPORTWEEK OF JUN 23
Accounts in motion312
Outbound sent4,208
Reply rate8.4%
Qualified conversations11
Booked meetings on your calendar9
Pipeline value (active)$4.2M
Accounts by phase
Production252
Warmup34
Transition26
Top angles this week
Compliance renewal41%
New facility28%
Consolidation19%
Recommendations
+2 trigger sources (permits, hiring)
3 accounts need a 2nd angle

06 / What you can audit

Every week,
you get the report.

Not a dashboard you can't verify — a plain report of what ran, who replied, what booked, and what we'd change. Every number is traceable to a campaign, a list, a reply.

The report above is a sample layout. Your numbers will be real, and every one of them is auditable against the sequence logs and your calendar.

07 / Straight answers

FAQ

What counts as a "qualified conversation"?
A reply that becomes a held meeting with a decision-maker who fits your written qualification spec — segment, size, authority, and a dated reason to talk. We define "qualified" with you in writing before anything sends, and we report the fit rate every week.
Is this a lead-list service?
No. Lists are the commodity that burned this industry. We run the whole system — triggers, verified contacts, isolated infrastructure, sequences, reply handling, booking. You receive conversations, not rows.
Is cold email legal for my industry?
Commercial B2B cold email is governed by CAN-SPAM (accurate headers, clear opt-out, physical address) — not consent-based like consumer email. We run scripts through review for regulated verticals, never imply approvals, and honor opt-outs immediately.
Can I audit the infrastructure?
Yes — that's the point. Each domain gets its own tenant and IPs; SPF, DKIM, DMARC alignment and reverse DNS are documented. You get the isolation certificate, not a shared pool.
What if my team can't keep up with the meetings?
Then we talk about volume. The engine is sized to your capacity — this is a recurring contract we want to keep for years, not a spike we want to churn you on.

08 / Start

One won account
repays the quarter..

Tell us who you sell to and what a good meeting looks like. We'll come back with the qualification spec and the first 50 accounts we'd target — before you pay anything.

Prefer to talk now?

Book a 30-minute Google Meet — we'll map your first 50 accounts live.

Questions first

hello@lushassociates.com

Infrastructure

Every campaign runs on isolated Azure outbound tenants — unique IPs, 150 inboxes per domain, SPF/DKIM/DMARC documented. Deliverability you can audit, not trust.